What is social media marketing? Social media marketing is the process of creating consistent content across all social media platforms (ei Facebook, Twitter, Google +) in hopes of gaining the attention of followers to like and share your content.
Lately I’ve been struggling with my own ability to increase our company’s Facebook likes and organically boosting social media engagement. As a small business owner, I recognize how important it is to establish a strong social media presence. Self admittedly, it may be one of the trickiest parts of your business – but, do not be discouraged. Experimenting with different strategies and ideas might be a good way to test the waters.
Social media marketing can have a tremendous impact on your businesses and organically boost your SEO without having to pay for Google Ad Words. If done effectively, social media marketing can boost traffic to your site via inbound links. I’m sure we’ve all familiarized ourselves with “how-to” articles on boosting our Face book likes and Twitter followers. Tips like creating consistent content, joining groups related to your niche, identifying your targeted audience, sharing valuable content, can be all effective strategies to your overall social media campaign. But more importantly, take risks.
Remember, there are no Lego instructions to this sort of thing. It’s a game of trial and error. Experiment with different ideas and see what works and what you can cut off. In the words of SocialMediaExaminer, “First, you read as much as you can with what little time you have. Second, you listen to pod casts (when you can) to discover new ideas. Third, you track your competitors to make sure they aren’t too far ahead of you. And if they are, you freak out a little and try to adjust (been there, done that).” Check out their full article on social media marketing.
Here is an info graph that displays how social media impacts customer purchase decisions. I thought it serves as an appropriate illustration to visually see why and how social media marketing is important for your business.
Let me know what has worked for your social media marketing campaign.
Social media marketing and peer influence
As such, being active on social media could act as a brand signal to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.