What is a Retargeting Campaign? If you've visited my website www.socialvibesmedia.com, you've probably seen my ads appear on other websites, even when you exit my page. This is called a Google retargeting campaign. We run a social media marketing agency in New Jersey, so I learned a few tricks of the trade. You will notice my ads
Creating Buyer Personas that Target your Clients As an NJ SEO services company in NJ, I teach small business owners on “buyer personas”. I always advise small business owners, before launching a social media campaign, it is important to create and understand buyer personas. What are buyer personas? Buyer personas are fictitious characters that are assigned
Three Ways to Optimize Your Blog Post I own a digital marketing agency that provides SEO services in NJ. You can only expect that keeping up with trends and changes is like keeping up with the Kardashians -- almost impossible! But, even if algorithms change and Google releases it’s latest SEO rules, there are some basic
3 Ways to Optimize Your Newsletters Do email marketing newsletters help small businesses? Of course they do! Newsletters are not obsolete but most of the time, small business owners fail to include the important aspects of a newsletter: Add CTA (call-to-action) buttons. These buttons or graphics prompt the recipient to take action, such as visit the
My Top 3 Favorite Productivity Tools I am obsessed with finding tools that help you streamline your work. Yes, in a sci-fi, idealistic world, I would clone myself to duplicate another Vicky and increase productivity at an exponential rate! We have yet to reach that world. Nevertheless, there is no excuse for finding ways to increase
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