Here’s an interesting case study produced by ReelSEO.com : Press Release With Video Gets 55.4% More Views Than One Without. Video News Releases, also known as VNR’s, are generating more hits online than traditional text-releases. Case Study: The company Get City Dealz produced three similar press releases from local merchants in the New Orleans area who
When you need to produce a high quality video for your business, you know that you can't do it on your own. Putting up a video with bad audio quality that you filmed on your phone will make your company seem amateurish at best. You need a New York video production company that's capable of providing
Do you need to develop a corporate video for your business? Many B2B companies find that videos can provide them with some nice benefits. Whether they are using the video as a marketing tool, or even a training tool, it has instantaneous appeal. Most people prefer watching a video to reading through long manuals or stacks
No we are not sales strategist, marketers, nor do we spend most of our time wining and dining with journalist. In fact, we are quiet creatures, thinkers in our own galaxy, constantly drafting and brainstorming creative story ideas, throwing our fishing rod in the vast sea of 15,000 media contacts, hoping one fish will bite the bait. Your goal is to sink or swim, get noticed amongst a plethora of information. Here are four myths debunked on Public Relations.
New Jersey City University’s Business Development Incubator, an organization that offers entrepreneurs leasing space and business support specialist in Hudson County, has taken in a carefully screened group of media companies to receive exclusive aid in their endeavors to get media companies off the ground. Social Vibes Media, a woman-owned media company by former NJCU alumna, Vicky Llerena, happens to be one of the companies.
Source: Mad Men Pinterst Although seemingly synonymous in appearance, public relations and advertising are two different animals. While the literal definition of advertising is: “the act or practice of calling public attention to one’s product, service, need, etc.” it shouldn’t be misconstrued with public relations, which just happens to be an entirely different beast. With advertising you are paying for media coverage. For example, you might want your business showcased in the New York Times or Vogue Magazine and perhaps event mentioned on a New York metro radio station. Every media outlet offers various advertising rates — determined by page length or minutes – and can run anywhere around $1,895 to $10,000. More specifically, you are providing the media outlet with a pre-formatted flyer or marketing material and the media is simply displaying your ad in their designated advertising space. Pubic Relations, on the other hand, is a strategy used to obtain media coverage for your business without having to pay the media directly. Whether you decide to hire a PR agency or you attempt to do it yourself, you have to earn the right to have your story covered by a media outlet. Any random Joe can call up a news outlet and have their ad posted (for a set fee of course), but public relations is a bit trickier in the sense that you have to convince reporters or editors that your story is newsworthy.
Annie Jr. The Musical Source: NJ.com What do you get when you take a charming nine year old, an adorable mutt, a cast of highly talented grammar school students, and stir them into a whimsical stage production – Annie. Jr. the musical, of course! One of my first projects as a public relations specialist was to take on a gig that required the challenging task of making grammar school children into highly visible mega stars. I recall the PTA director persuasively affirming that this local grammar school production is worthy of media attention. “OK,” I thought, ” How do I get the media to bite into this news story and hopefully cover what appeared to be just another local grammar school play?” — boy, was I wrong.
You have a higher chance of getting struck by lightning than you do of contracting the deadly virus. Nevertheless, it is inevitable to overlook the fact that this virus, which originated from West Africa, is a highly contagious disease – it is at least to the media! Here are some lessons we can take away from the virus:
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