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Touch down! Yes, yes, yes, and yes! The phrase “Fun in the Sun” will soon be replaced with “Look at the Book”– I meant your QuickBooks, of course. How productive were you this summer? Did you increase sales or decrease productivity?   As a business owner and mother of a ten-year old pre-teen, I look forward […]

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Been there, done that. As an entrepreneur, I know how difficult it is to run a business when you are boot-strapped and penny pinching on your marketing budget. But let’s not be too hasty. We’ve all heard the saying: you got to spend money in order to make money. And although this cliche is as outdated […]

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Let’s set the record straight: being an entrepreneur is NOT for everyone. And just like a singing career and a record label contract to SONY Entertainment, being your own boss should not be something everyone should aspire to become. Sorry if I shattered your China wear, friend, but this is the ugly truth about the ugly truth. […]

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This happens to our team all the time: boredom at the office. I run a small marketing firm with an in-house team of about three people. Each team member is tasked with a conveyor-belt duties that can sometimes seem mundane and downright boring. Sure, we are a young team of millennials eager to do things differently […]

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I apply the same principle that I would when creating blog articles or optimizing a page for a client. Press releases are no different.   Create headlines that catch your eye. I love to use this link (http://coschedule.com/headline-analyzer#) because it allows you to analyze the effectiveness of your headline by using a score sheet and even […]

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I’m a millennial so my idea of highly successful habits might seem quite unorthodox to some. Nevertheless, the basic principles of the highly subjective ambiguous phrase “success” remain roughly the same: take care of the mind, the body, and the soul. Here are some of my millennial success habits:   Always take breaks. I can’t seem to sit still. […]

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I’m constantly asked to speak to entrepreneurs on the topic of social media branding. I’m often asked “Can you really get customers from social media?!”. And the answer is , “Yes you can, but it doesn’t happen overnight”. Social media branding is like PR Branding or Business Branding — the process takes time, dedication, and consistency. […]

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Excerpts of article first appeared on Huffington Post   So I’ve been on the dark side, the deep and desperate dark side of business ownership. I’m a woman and minority owned business so I can attest to the double whammy disadvantage that most women-owned businesses face. Don’t believe me? An American Express report noted that “women-owned businesses […]

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I’ve stressed in recent blogs how social media marketing has involved into a crucial component for almost every small business owner. Lucky for us, there are apps that exist that can make our job quite easier. HupSpot created a list of top 11 apps for photo and video editing on the fly – I thought I […]